What To Expect From An Organic SEO Consultant
Businesses try to get more direct website traffic and become more visible online. Getting help from an organic SEO professional is one way to do this that works well. In this blog post, we’ll discuss everything you can expect from SEO consulting services, including what they do and how they can help your business.
Understanding Organic SEO Consultant
Knowing what organic SEO is is important before understanding what an organic SEO expert does. Search engine optimization, or SEO, means changing your website and content to show up highest in search engine page outcomes without spending money on ads. It uses useful keywords, good content, and different ON & OFF-page strategies to make your website more visible.
Understanding Organic SEO Consultant
Knowing what organic SEO is is important before understanding what an organic SEO expert does. Search engine optimization, or SEO, means changing your website and content to show up highest in search engine page outcomes without spending money on ads. It uses useful keywords, good content, and different ON & OFF-page strategies to make your website more visible.
Initial Consultation and Website Audit
Initial Consultation
An initial meeting is the first thing you do when hiring an organic SEO expert. The consultant will discuss your business’s goals, target audience, and online presence during this time. This meeting is very important for getting to know your needs and laying the groundwork for a custom SEO plan.
Website Audit
After the meeting, the analyst will fully audit the website. During this audit, different parts of your site will be looked at, including:
- Technical SEO: Examining site speed, mobile-friendliness, and indexing issues.
- On-Page SEO: Reviewing content quality, keyword usage, and meta tags.
- Off-Page SEO: Assessing backlink profile and online reputation.
- User Experience (UX): Evaluating navigation, design, and overall user experience.
The audit helps identify strengths, weaknesses, and opportunities for improvement.
Customized SEO Strategy
Based on the findings from the audit, the SEO consulting services will develop a customized SEO strategy tailored to your business. This strategy typically includes the following components:
Keyword Research
It is the backbone of any successful SEO plan. The consultant will identify relevant keywords and phrases your target audience is searching for. This involves:
- Analyzing search volume: Determining the popularity of specific keywords.
- Assessing keyword difficulty: Evaluating how challenging it will be to rank for each keyword.
- Identifying long-tail keywords: Finding more specific, less competitive keywords to drive targeted traffic.
Content Strategy
Content is king in the world of SEO. The consultant will create a content plan that aligns with your business achievements and target audience. This strategy may include:
- Blog posts: Writing informative articles and engaging blogs around targeted keywords.
- Landing pages: Developing optimized landing pages to attract and convert visitors.
- Content calendar: Planning a schedule for regular content updates.
On-Page Optimization
It involves making changes directly to your website to improve its search engine rankings. Key aspects include:
- Title tags and meta descriptions: Creating keyword-rich titles and descriptions.
- Header tags: Using appropriate header tags (H1, H2, H3) to structure content.
- Internal linking: Creating a logical and user-friendly internal linking structure.
- Image optimization: Ensuring images are optimized with alt tags and appropriate file sizes.
Technical SEO
Technical SEO focuses on the backend aspects of your website. The consultant will address:
- Site speed: Optimizing your site’s loading time to enhance user experience and rankings.
- Mobile optimization: Ensuring your site is very mobile-friendly and responsive.
- XML sitemaps: Developing and submitting sitemaps to search engines for better indexing.
- Schema markup: Implementing schema markup to enhance search result visibility with rich snippets.
Link Building
It is an off-page SEO strategy. The consultant will work on acquiring high-quality backlinks from reputable websites. This involves:
- Outreach campaigns: Contact relevant websites for guest posting opportunities and link placements.
- Content promotion: Promoting your content to attract natural backlinks.
- Competitor analysis: Analyzing your competitors’ backlink profiles to identify potential link opportunities.
Local SEO
It is vital for businesses with a physical presence. The consultant will optimize your online presence for local searches by:
- Google My Business: Intialize and optimize your Google My Business profile.
- Local citations: Ensuring your business is listed accurately in local directories.
- Reviews and ratings: Encouraging positive reviews and managing online reputation.
Ongoing Monitoring and Reporting
It is an ongoing process, and continuous monitoring is essential for success. The consultant will regularly track and analyze the performance of your SEO strategy using various tools and metrics, such as:
- Google Analytics: Monitoring traffic, user behavior, and conversions.
- Google Search Console: Tracking search performance and identifying issues.
- Keyword rankings: Know how your targeted keywords are performing in SERPs.
The consultant will provide detailed reports on the progress of your SEO efforts.
These reports typically include:
- Traffic analysis: Insights into organic traffic growth and user behavior.
- Keyword performance: Updates on keyword rankings and search visibility.
- Link building progress: Information on new backlinks acquired and their impact.
- Technical SEO fixes: Updates on technical improvements made and their results.
Continuous Optimization
It is not a one-time effort; it requires continuous optimization and adaptation to stay ahead of competitors and search engine algorithm changes. The consultant will:
- Update content: Regularly refresh and optimize existing content.
- Stay informed: Keep up-to-date with trends and updates.
- Test and tweak: Experiment with different strategies and adjust as needed for optimal results.
Collaboration and Communication
It is a key to a successful partnership with an organic SEO consultant. You can expect:
- Regular updates: Scheduled meetings or calls to discuss progress and strategy adjustments.
- Transparent communication: Clear explanations of SEO tactics and results.
- Collaboration tools: Use of project management and communication tools for seamless collaboration.
Conclusion
Hiring an organic SEO expert can improve your online profile and bring more people to your website. If you know what to expect from an organic SEO expert, you can make an intellectual choice and ensure a good relationship. ITcado can help your business succeed in the digital world, from initial advice and website audits to ongoing tracking and improvement.
